In response to a lot of confusion and disinformation, we published a post in August outlining the Hashtag road map for Instagram. That didn't seem to help with the cloud of uncertainty as we continued to see emails from clients and partners that were concerned about the upcoming changes and their impacts...

And we're live! You may not be familiar with the Instagram Graph API yet, but you'll soon realize it's happy dance worthy! It's been a busy April to say the least with lots of supripses in the social media listening space. Hundreds of posts have been written by Instagram partners and platform developers...

Dynamic Product Ads (DPAs) are potent, often misunderstood and almost always underutilized. Fortunately the fix is actually pretty easy. What do DPAs have to do with Candid? Candid is all about helping brands get better content and do more with it, this has always been our core focus. Simply put, community...

Marketers have been using rights-approved community content across a variety of channels for years. The field of visual marketing platforms have solved the problem of getting UGC in to emails, but how do you refresh content after you hit send? Email plugin provides you with a URL to embed, which means...

Have you wondered why Visual Commerce has exploded in popularity over the last 4 years and why there are now hundreds of platforms vying to help marketers inject community and authenticity into static e-commerce experiences? The simple answer lies in conversion rates, a metric that marketers obsess over...

Word-of-mouth is a retailer’s most powerful selling tool. Depending on your sources, 70% to 90% of us trust word-of-mouth recommendations, even from people we don’t know. While only 10% to 20% of us trust a company’s advertising and sales messages. Word-of-mouth is the elusive payoff...

Have you ever been to the food court in a mall, and, not knowing what you want, looked around at your options, only to find the one you want has the longest line-up? Why does that happen? Chances are you didn’t really pick the place with the longest line-up. The line-up chose you. No one shops...