How Brands Are Doing Social Commerce All Wrong in 2025 — And One Way to Get It Right Social commerce in 2025 should be thriving. With platforms offering seamless integrations, creators generating compelling content, and consumers eager to shop directly from social feeds, it’s never been easier...

Hailed as the holy grail of content marketing, influencer marketing continues be the subject of pursuit for many marketers with only a few who can claim to have mastered the craft. Here at Candid, we have been helping our clients separate true influencers from the noise since 2012. Our approach and methodology...