Industries

Earned Content Impacts Every Brand

Industries across a wide spectrum use Candid to power their earned content strategies

 Home Furnishings

No vertical is better positioned to drive immediate business results with community content. Home furnishings brands face unique content challenges and costs that can be effectively remedied with earned content strategies that deliver inspirational, lifestyle imagery to help customers visualize pieces in their own home and to draw inspiration from complimentary designs.

 Rights
 Hotspots
 Dynamic Product Ads
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 Fashion & Apparel

Fashion & apparel brands have been leading the visual commerce revolution since the early days in 2012. The industry that gave rise to the 'fashion blogger' now enjoys broad-based participation and massive volumes of daily imagery. More than just product shots, these moments tell a different story of the culture behind the brand. It's rare that a brand today can thrive without a strong UGC component in their content mix.

 Rights
 Influencer Workflows
 Dynamic Product Ads
 Instagram Storefronts
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 Beauty

Beauty and cosmetics brands, especially millennium focused ones, are quite successful in "mirroring" their community through social participation. Learn how brands like Estee Lauder, MECCA, L'Oréal leverage Candid.

 Rights
 Hotspots
 Parent/Variation Rollups
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 Employee Portals

Great content isn't just for consumer brands! Employers are increasingly relying on their teams to tell the workplace story through daily visuals. Distributed content workflows allow HR to more easily moderate and share events and inspiration within the organization and also to reflect that culture out externally to drive recruitment.

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 Travel & Tourism

Whether it's hotels and resorts looking to better monitor and deploy community content or tourism destinations looking to improve booking rates, this vertical requires a slightly different focus in how media is monitored and collected and how business results are measured. Global hospitality brands often have several teams in different markets, where training, localization, centralization of rights & consent are all important design considerations in social workflows.

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 Outdoor Gear

Whether it's biking, hiking, camping and everything in between, sharing adventures with your community is a great way to encourage more time outdoors. Find out how brands like Leatherman, Kelty, Tom Bihn and Gerber Gear are building community through visual storytelling.

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